date:May 15, 2012
market access, the report said, with the category growing 4.5% in volume to 165m litres and value of ₤270m.
As for energy drinks, which saw 12.5% growth to 495m litres consumed:People with longer working hours and more stressful lives continue to use energy drinks to help get them through their busy lives.
The ₤1.42bn energy drinks market also remained very popular among young male consumers with a variety of flavour innovations, the BSDA report said.
Carbonates were another success story,