date:May 15, 2012
The BSDAs 2012 UK Soft Drinks Report, prepared by food and beverage consultancy Zenith International, showed continued declines in UK fruit juice consumption since 2007.
Consumers drank 1,16bn litres in the UK last year, a 1.7% fall, but the category (worth ₤1.835bn) has been in decline since 2007 (1,230 litres drunk) despite the BSDA reporting widespread promotional activity by producers and retailers.
Fruit juice sales have struggled against an economic background of rising prices and red