date:Mar 28, 2016
The increasing number of hot drinks on supermarket shelves means new products have to demonstrate innovation in order to stand out from established brands.
According to a recent report by Canadean, hot beverages offering consumers novel and fun experiences, such as customising their drinks through foam art, could spell a new era for the products.
Canadeans research states that consumers reported the desire for personalised hot drinks influenced 11.6% of their consumption in 2015.
Veronika Zhu