Probiotics ban leads to marketing revolution
date:Aug 10, 2012
had been rebranded to focus on other permissible health, nutrition and natural benefits, which would not be in contravention of the rules.

You will end up with a period of time where people will inevitably consider reformulation with things that have got approved health claims, for example, fortification with vitamins and minerals,said Watkins.

EFSA guidance

To help manufacturers meet the specific requirements of the NDA panel, EFSA has just published further guidance on making health claims.
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