date:Aug 10, 2012
r other clever marketing to retain their business, he said.
Probiotic ad campaigns dropped
Already, he said, some well-known branded probiotic yogurt manufacturers had changed their advertising campaigns to focus on attributes other than the probiotic content.
Watkins also noted that supermarkets, such as Tesco, had discreetly responded to the changing regulatory environment.
Retailers had changed the focus of their marketing over the past year, he said, for example, own-label yogurt drinks