date:Aug 10, 2012
Manufacturers of all products, which have traditionally made health claims, will need to find clever ways of differentiating them from others on supermarket shelves come December when the number of health claims that can legally be made will be dramatically cut.
Manufacturers will have to reformulate and fortify their products or use clever marketing to capitalise on the health claims that have been approved, according to Dominic Watkins, a senior associate with legal firm DWF and an expert in