date:Mar 15, 2016
existing need-gap in the market.
We first introduced 7UP Revive in Tamil Nadu and Kerala last year and the product has seen huge consumer traction, including strong consumer trials and very encouraging repeats. We are excited to now make India's first-ever Hydrotonic drink available nationally in our priority markets.
7UP Revive, through which the company is building its hydration portfolio, will be available in 500ml PET bottle and 200ml RGB pack. It will join other products in the portfolio