Becoming a Japanese energy drink Monster isn’t easy…
date:Aug 10, 2012
sales to customers outside the US were $124.4m, compared to $78.1m in Q2 2011.

Nielsen US data for the 13 weeks to July 21 across convenience, grocery, drug and and mass merchandisers showed dollar sales of energy drinks up 16.5% versus Q2 2010; Canada sales were up 11%.

US sales of Monster grew 24.9%, while sales of Red Bull rose 19.3% and Rockstar rose 7.2% and 5-Hour sales rose 4.2%. Sales of Amp (PepsiCo) fell 2.4%, NOS (Coke) rose 13.8% and Full Throttle (Coke) was up 6.5%.

Across all
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