date:Aug 10, 2012
momentum in North America and Asia Pacific.
Aperol enjoyed stunning growth in 2011, but in 2012 to date the brands sales (excluding Aperol Spritz home edition) were up only 1.7% as an overall percentage of group sales.
'Horrendous weather' hits brand
Despite growth in established markets such as Italy (+8.4%) and Austria (15.3%), German sales (only 15-20% are on-premise) fell 20% overall due to the commercial dispute with akey clientand terrible weather in Q2.
However, Aperol saw strong dou