date:Mar 01, 2016
lized that people actually want to cook.
They felt guilty feeding their kids out of a microwave, she says.
So she came up with a different concept: sending raw ingredients that people can cook in one pan in 15 minutes. Company workers slice and chop vegetables, marinate meats and simmer sauces at Gobble's kitchens before shipping them to subscribers.
The change was a hit with customers, and boosted subscribers twentyfold in the first year. Investors in Silicon Valley also liked the new concep