Molson Coors unveils new packaging design of Grolsch beer brand
date:Feb 24, 2016

In 2015, Grolsch stepped into its 400th year and celebrated the milestone with a campaign named 'Celebrating 400 years of Originality'.

To mark the anniversary, limited edition Grolsch packaging, which was created especially for the off-trade, was found to have contributed to a 35% sales increase across the multiples in 2015.

07/08 02:52