date:Feb 24, 2016
as saying: Grolsch has a 400-year tradition of doing things a little differently, so it's no surprise our approach to the new packaging has been unconventional as well.
In a category usually not known for radical thinking, the result is a fresh, modern expression of the Grolsch heritage and further evidence that our brand is indeed 'Unconventional by Tradition since 1615'.
The end result is a refreshed new design which we feel speaks to our audience, namely because it was developed with them.