date:Feb 24, 2016
for brainstorming on the creative design, reported packagingeurope.com.
The design that was chosen is said to represent its Swingtop bottle with Grolsch's distinctive two-hop recipe.
The packaging redesign follows a new brand platform which was recently launched by Grolsch. The brand platform which states: 'Unconventional by Tradition since 1615', is based on the 400 year lineage and claims to be unique.
Molson Coors UK brand director portfolio Ali Pickering was quoted by packagingeurope.com