date:Feb 24, 2016
UK-based brewer Molson Coors has unveiled a new simple packaging design for its Dutch lager beer brand Grolsch off-trade portfolio, in order to appeal to contemporary drinkers.
Grolsch sought a packaging design which would reflect brand's heritage while matching the tastes and preferences of the contemporary drinker.
The beer brand, therefore, invited ideas from beer drinkers for a creative design. In a dedicated space called 'The Grolsch Greenhouse', the company hosted creative professionals