date:Aug 09, 2012
thers speaking at the event, will show this needs to be extended to the appeal of packaging.
McKeever will discusswho is doing packaging welland what other companies can learn from them.
Increased standout
He added:Many brands have good individual product packaging solutions where innovative pack types and creative design create newness and strong standout. Brands such as Dorset Cereals, Tyrells crisps, Onken yogurt, Mr Kipling, and Pizza Express have each launched updated packs in recent yea