date:Aug 09, 2012
f price marked packs to these ranges.
Picnic and Chocos started carrying the price on the pack on 1 August.
Susan Nash, Trade Communications Manager at Kraft Foods, said:The latest price marked pack promotion running on a further two Cadbury branded countlines will ensure that retailers can continue to make the most of their confectionery sales, especially as research shows that almost half of shoppers say that a price marked pack would encourage them to switch brands.
Shoppers attracted to p