Fonterra new long-lasting fresh milk in ‘Anchor’ launch
date:Feb 16, 2016
Fonterra is now selling fresh milk in Victoria under its Anchor brand that it says lasts up to 40 per cent longer.

Using new microfiltration technology, Fonterra states that this extra step in pasteurising the milk reduces the bacteria which causes spoilage. It does this by pushing the milk through a special ceramic filter, creating milk which has a 21 day shelf life. Normal pasteurised milk has a shelf life of 15 days.

Fonterra says no additives and preservatives haven been placed in the milk
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