Why did Thomas Dux really fail?
date:Feb 14, 2016
there is a limit to the price they will pay for something with a fancy name, fuzzy claim and benefit, and not much else. Pushing the prices beyond that limit in order to boost the GM% is pretty silly, because you do not bank percentages, just dollars. It is a fine line, but by observation, they got it wrong as much as they got it right, which is not enough.

Discounters are not the competition

Giving in to the accepted wisdom that discounters are winning and that Dux is competing for the same c
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