date:Feb 14, 2016
ch consumers.
So, with the clarity of (almost) hindsight, where did they go wrong?
Confused business model
Whilst Dux had separate management, they operated out of the Woolworths warehouse, using the WW back office systems and presumably KPIs which are all focussed on mass merchandise, stock turn and margin. This makes sense to the accountants who seek efficiencies but in the end forces the big brother behaviour on the upstart sibling who needs to do things differently to survive and prosper.