date:Aug 09, 2012
Woolworths was ranked as Australias most valuable brand by brand valuation consultancy, BrandFinance.
The expansion of Woolworths poses a further challenge to its retailer competitors because of the offered discounts that provide more incentives to strengthen the Woolworths customer bond with Woolworths.
It is also an illustration of the strength of a brand being used to develop new profitable lines of business without the need to acquire a new business.