date:Jan 15, 2016
er popular claims relate to low and light, with nearly 45% of launches featuring low fat, low sugar and/or low calorie claims. Interest in clean label is also evident, with over one-fifth of launches using natural or no additive/preservative claims, rising to nearly 27% if organic claims are also included.
Williams said: You see differences in claims per region. In Europe where probiotic claims are limited, there are more passive health claims relating to all things communicating naturalness li