date:Jan 15, 2016
to move on with new formats and target markets, although the focus on health aspects of yogurt remains strong. Over 80% of global launches recorded in the 12 months to the end of October 2015 featured health claims of some kind, rising to 98% in the US.
Furthermore, despite the use of the term probiotic being disallowed in the EU, the association of yogurt with digestive/gut health has clearly been made. It is the most popular claim globally, used on over half of drinking yogurt launches. Oth