date:Jan 14, 2016
len slightly during the same period.
The drinking yogurt market has enjoyed mixed fortunes in recent years, said Lu Ann Williams, director of innovation at Innova. A positioning that falls between traditional, spoonable yogurts, milk drinks and other soft drinks has proven to be a mixed blessing, with high levels of competition in all these areas.
After a period of growth in the first half of the 2000s, driven by rising interest in healthy and convenient options, the market split into two key