US: Opportunity to boost retail apple performance
date:Jan 06, 2016
tat study confirms that in the first quarter of the year, the two highest selling apple varietiesGala and Honeycrisp--decline in performance as supplies diminish. Best in class retailers are aggressive in expanding sales efforts beyond these two primary subcategories to newer products to lift the declining sales base.

Best in class retailers use the winter months to introduce new varieties and branded apples to consumers, said Lutz. This timing is perfect because most of the low-priced hot appl
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