date:Aug 08, 2012
eased by 4.4M to 95.5M in the first half of the year, owing to an increase in consumer marketing expenditure of 8.0M and higher promotional investment. But these performances were offset bystrong progressin reducing its general cost base by 14.3M.
Bread contribution declines
At the same time, the Bread divisional contribution declined 8.2M to 22.5M due to lower market volumes, increased promotional activity in a competitive environment and higher net costs to serve in the supply chain. Despite