date:Aug 08, 2012
Euromonitor food analyst Deborah Cross said in a blog post that the industry wasfacing a crisis of identity.
She said that on the one hand, consumers were looking for innovative indulgence products, while on the other demanding items with less salt and fat.
Bakery manufacturers face the challenge of how to satisfy such divergent consumer demands, she said.
Cross added that the conflicting demands, which had started in Western Europe and North America, had begun springing up in emerging mark