2016 Functional Forecast: Beverages
date:Dec 21, 2015
ped to provide specific health benefits (e.g., weight management and sports nutrition). In 2016, youll see increased demand among mainstream consumers for functional beverages that are, well, functional. Just as sports-nutrition products have leaped beyond body builders and into the hands of weekend warriors, active moms and the like, everyday Joes are aligning their health needs with products that are convenient and can be incorporated easily into a busy, high-demand lifestyle.

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