Arla Announces New Global Strategy as it Adds 2.5bn Kilos of Milk by 2020
date:Dec 11, 2015
eir everyday lives healthier. Arla has now identified eight product categories that will be the central focus for the companys efforts to shape the dairy market by offering new products with natural ingredients, great taste and good nutrients that make it easier to live a healthy life.

The global dairy industry has developed by a speed seldom seen before, with millions of consumers changing their daily habits and preferences. We have analysed consumer needs and trends across dairy categories wo
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