date:Aug 07, 2012
sumption among teenagers and the disproportionate impact of the economy on this group, we believe gum is unlikely to return to historical growth rates in the near term.
We do, however, expect trends to improve in the back half of the year with the launch of a number of innovations. And we remain confident that gum will be an important contributor to our long-term growth.
Kraft hopes to revamp the ailing gum category and put pressure on Mars-owned Wrigley with a new gum launch for its Stride br