date:May 14, 2012
we oftentimes ran new flavors, same basic chip. It was a way of creating interest in the category. People like experimenting with it. The real difference was about three plus years ago when we brought in Mehmood Khan (executive vice-president and chief scientific officer, research and development) and created an entire global R.D. organization. We started to focus more on what are the real technology unlocks you can get to actually meet an unmet consumer need?
Pepsi Next is a good example . . .