Pluses and minuses of new EU labelling rules
date:Aug 06, 2012
say, farm-specific web pages via a camera phone.

In the food industry, the static QR code with a link to a single, general internet page isn't very useful,said Conzelmann.

But to generate a dynamic QR code, the processing speed needs to be higher.That, in turn, could mean investing in a higher-specification coder.

On the other hand, said Bizerba, the marketing possibilities of linking consumers to source- specific data could help to compensate food manufacturers for incurring higher labelling
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