date:Oct 27, 2015
Manpasand Beverages Ltd, leading fruit juice player, has entered into a tie-up with ice cream food retailing major Havmor Ice Cream Ltd. The companys flagship mango-based brand Mango Sip and recently launched Fruits Up brand will be made available at around 210 food outlets of Havmor spread across Gujarat, Mumbai and Punjab to start with. Apart from one of the MNC cola brand, Manpasands two beverage brands will be the only other beverage brands to be sold at all Havmor outlets.
The tie-up is a