date:Aug 04, 2012
ets diminishing?
Absolutely. That's what SAB Miller would have said about Heineken buying in Mexico [the Dutch brewer's $7.7bn purchase of Grupo Modelo's main rival FEMSA in January 2010]. That was a similar situation. If you keep missing out on things, you run the risk of their not being much left.
APB was Heineken's main exposure to Asia so if somehow they had left control of this, that would have been a major problem for them.
As for what the deal meant for Heineken's rivals in Asia?It cut