Could Pepsi NEXT success lift stevia from zero to (mid-calorie) hero?
date:Aug 04, 2012
s (absolute value growth of $1.3bn from 2006-2011 driven by a growing Asia-Pacific population and the Middle East) and dairy drinks flavored with fruit juice could offer new stevia opportunities, Cowland said.

Perhaps the next step after soft drinks will be a crossover into flavored milk drinks, particularly those flavored with fruit juice, which are set to enjoy absolute value gains of $2.3bn globally over 2011-2016.

She added:As milk is regarded as a natural and healthy product, the addition
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