Could Pepsi NEXT success lift stevia from zero to (mid-calorie) hero?
date:Aug 04, 2012
ch as PepsiCo and Coca-Cola, had decided only a 50% calorie reduction was possible.

Sugar - the unhealthy macronutrient?

Cowland told BeverageDaily.com:Sugar is, to some extent, now seen as the most unhealthy macronutrient. This is particularly advantageous to categories such as RTD tea and juice.

But if stevia-sweetened products continue to gain interest amongst consumers and we witness more product launches, it is likely that further RD will improve the taste profile of stevia, and therefor
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