date:Aug 04, 2012
en-free foods.
Defensive labelling was a major issue, she claimed, suggesting that the plethora of 'may contain' labels was making consumers blas about the seriousness of the label.
Mintel's head of UK food, drink and foodservice research, Kiti Soininen said the free-from food market hadfar from reached its potential. Holding it back are price, perceptions of taste and the absence of recognisable brands; none of which are insurmountable.
Mintel expects the market for meat-free and free-from f