date:Sep 22, 2015
nt, prebiotics and electrolyte offerings, it is difficult to access a healthy substitute that provides taste, flavour, satiety and nutrition, Anand told FnB News.
A big challenge is the distribution footprint, which is critical. The stiff and competitive existing brands, which are high on sugar, are seen to fight for shelf space with functional water-based wellness beverages. With consumers looking at health, taste and satiety, the way forward would be to opt for water-based nutritional brands