date:Sep 17, 2015
as been able to adapt relatively rapidly to this rising interest in protein, in some cases by simply changing its labeling and/or positioning, said Lu Ann Williams, director of innovation at Innova Market Insights.
The United States has led this rising interest in protein content, both overall and specifically in the dairy sector. More than 17% of U.S. dairy launches were positioned on their protein content in the 12 months that ended in June 2015, which is well over twice the global average. Y