date:Sep 17, 2015
Protein content has been one of the key areas of activity in new product development in the food and drinks industry over the past couple of years. According to Innova Market Insights, nearly 4% of global launches in the 12 months that ended in June 2015 used a high-in or source-of protein positioning, rising to nearly 8% in the dairy sector and 14% in the yogurt category.
Dairy products have always had an inherently healthy image and a perception of high protein levels so it is a sector that h