‘Brand building not brand battling’: Beam CEO tells analysts why tequila makes him happy
date:Aug 03, 2012
ate, while of the power brands, Jim Beam rose 12%, Makers Mark 29% and Courvoisier 21%.

Beam said it was targeting organic growth by investment in marketing behind key brands in H2, and laying down more aged spirits to service future demand for Bourbon, Scotch and Cognac brands.

The firm also plans to extend its distillation network, and add around nine new warehouses in Kentucky and Scotalnd, while it said a global innovation center in Kentucky would open in Q4.
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