date:Aug 03, 2012
The drink was launched yesterday, California-based Nestl Juicy Juice said that cartons provided a full serving of fruit for kids, contained no added sugar or artificial flavors.
Nestl Juicy Juice said consumer insights showed that two thirds of mothers were seeking out lower sugar drinks, while 58% were diluting beverages at home. The new product is targeting the 'back-to-school' season in a convenient single-serve lunch box carton.
Megan Shea, brand manager for Nestl Juicy Juice, said:Our g