A Hard Look at Soft Drinks
date:Sep 10, 2015
Although natural and craft comprise small, relatively new segments of the carbonated soft drink category, Mintels new Carbonated Soft Drinks: Spotlight on Natural/Craft US 2015 report reveals that nearly three in five (57%) US adults agree that carbonated soft drinks made with natural ingredients are healthier than those made with artificial ingredients. Whats more, 34% are interested in seeing carbonated soft drinks with added benefits.

Despite being in its early stages, the craft and natural
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