date:Sep 10, 2015
(60 %) and Millennials (58 %).
Natural shows potential to sweeten the market
Concerns surrounding artificial sweeteners, such as aspartame, strengthen natural and naturally sweetened carbonated soft drinks positioning as a better-for-you alternative to regular and diet sodas. These challenges have contributed to years of sales declines in the carbonated soft drink industry, with sales dropping 3.6 % between 2011-2014. Of Americans who currently consume or are interested in craft soda, 54 % in