date:Sep 10, 2015
ade with artificial ingredients. Whatsmore, 34 % are interested in seeing carbonated soft drinks with added benefits.
Despite being in its early stages, the craft and natural segments are poised to grow. While Mintels research shows that two thirds (66 %) of US adults do not currently drink craft sodas, 44 % of non-craft drinkers are interested in trying craft products. A similar trend is seen with natural soft drinks, of which 40 % of consumers currently drink, with usage highest among parents