date:Sep 10, 2015
ct unfamiliarity and premium pricing. Among non-craft drinkers, one quarter (26 %) said that they are unfamiliar with craft soda brands, craft soda flavors (23 %) or just do not know what craft soda is (22 %). Additionally, more than half of all consumers (55 %) agree that natural and craft options are too expensive to purchase on a regular basis.
Comparisons to regular carbonated soda also hinders US consumers from embracing craft and natural options. In fact, 42 % of consumers worry that natu