'Irresponsible' claims hijack 5 a day brand
date:Aug 03, 2012
The TV programme said the scheme, launched in 2004, had beenhijacked. Dispatches argued that food firms were using their own '5-a-day' labels on processed foods that contained fruit and vegetables but were high in sugar, fat or salt.

However, a DoH spokeswoman said therewere no plans to extend the criteria for the brandingof the voluntary industry scheme.

She said:The issue with '5 a day' is that you cannot trademark the words. The official logo can only be displayed on foods that don't cont
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