Super-transparent ‘no label’ look causes industry stir
date:Aug 03, 2012
stand out from competitors, it can be used on lots of foods, and the price is not so different from previous labels.

She explained that SuperClear could also be used to create the illusion of a floating label, where the label is only printed on one part of the packaging, something that visually impossible using standard white IML labels.

Multiple applications

Debouck said the labels had already been rolled out on chocolate boxes, but would also be suitable for use on products such as soups an
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