Packaging - Promoting a product and defining identity
date:Sep 06, 2015
re packaging industry is expected to grow at 18-20% to reach Rs 82,500 crore by 2016. Indias per capita consumption for packaging is only 4.3 kg per person per annum, as against Germanys 42 kg and Chinas 20 kg which is very low as compared to global standards. The food and beverage and pharmaceutical segments occupy the largest share in the packaging industry accounting for 85 per cent and 10 per cent, respectively.

The packaging industry is the worlds third-largest industry sector, next only t
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