Maple Leaf exec sees ‘confusion’ around gluten-free
date:Aug 03, 2012
ee as a very specific dietary concern, and one that is not rooted in science.
We think if we deliver the right products with the right support for the category, we can quite manageably change that trend line, Mr. McCain said. He said that strategy includes highlighting the nutritional value of traditional bread products.
Asked by an analyst whether Canada Bread would ever embrace gluten-free or consider converting an older bakery into a gluten-free bakery, Mr. McCain responded, We believe that h
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