date:Aug 27, 2015
craft soda, 54 percent indicate that natural or real ingredients are important to them, including 50 percent of parents, highlighting natural sodas potential in the market.
The definition of health is changing from desiring low/no-fat and -sugar, to real or unadulterated ingredients. Natural and craft brands tend to feature ingredients in more natural forms, to position products as a better-for-you option, said Elizabeth Sisel, beverage analyst at Mintel. Craft and natural sodas also provide n